India's first Jacob & Co branded ultra-luxury residences — where Swiss watchmaking meets high-rise living
The Jewel Crest Avenue by M3M India in collaboration with Jacob & Co is India's first ultra-luxury branded residential development co-created with a globally iconic Swiss luxury house. Drawing inspiration from Jacob & Co's legendary Astronomia watch — its nine-diamond gems, intricate movement, and uncompromising attention to craft — every element of this development is designed with watch-grade precision. Set on a 6-acre land parcel adjoining 300 acres of pristine open land in Noida, the development offers a rare combination of extreme exclusivity and natural abundance. The collaboration is not merely a branding exercise: Jacob & Co's design philosophy informs the architecture, lobby art, material palette and resident experience across the building. Official launch details, unit sizes and pricing will be announced ahead of the 2026 launch.
Official Developer Page| Type | Carpet Area | Price (approx.) | |
|---|---|---|---|
| Ultra-luxury Branded Suites | 3,000 sq.ft+ (TBA) | On Request (₹15 Cr+ expected) | Get Price |
Prices are indicative. Contact us for current pricing, payment plans and offers.
Located in Noida's emerging premium residential belt, adjacent to a 300-acre natural open zone that provides rare green breathing space in the NCR. The location balances proximity to South Delhi and Gurugram's business districts with a tranquil, low-density setting. Upcoming corporate parks and retail destinations in the zone will add long-term demand.
| Architecture | Inspired by the Astronomia nine-diamond gem cut; designed by an international luxury architecture firm |
| Interiors | Jacob & Co branded interior specifications — imported stone, bespoke joinery, Swiss-inspired detailing |
| Flooring | Imported marble and natural stone throughout |
| Electrical | Smart home pre-wiring, climate control, 100% DG backup |
| Lifts | Private lift access for each residence |
M3M India is a luxury real estate developer founded by Basant Bansal with a portfolio of over 50 projects spanning Gurugram, Noida and Delhi NCR. Known for landmark mixed-use developments like M3M Golf Estate, M3M IFC and The Cullinan, M3M has a land bank of over 2,200 acres. The Jewel Crest Avenue is M3M's most exclusive branded-living venture to date, partnering with Jacob & Co — the Swiss watchmaker and jewellery house iconic for the Astronomia timepiece.
Branded residences globally command a 25–30% price premium over non-branded luxury apartments. With Jacob & Co's global cachet and M3M's development track record, The Jewel Crest Avenue is positioned as a trophy asset for ultra-high-net-worth buyers. The Delhi NCR luxury segment has shown exceptional resilience, with demand driven by domestic HNIs and NRIs seeking secure, appreciating assets.
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